Steve Verett, Lubbock, TX. Mr. Verett currently serves as the Executive Vice President for Plains Cotton Growers, Inc. PCG is the certified cotton producer organization representing cotton producers in 41 counties. Before joining PCG in July 1997, he served as Executive Director for the Texas Food & Fibers Commission. Steve continues to be actively involved with his son and brother in a 5,000-acre farming operation in Crosby County. He has served in numerous capacities with agricultural organizations, including the Southwest Council of Agribusiness, National Cotton Council, Cotton Council International and Texas Farm Bureau. He received a B.B.A. degree from Texas Tech University.